中国银联《金卡生活》杂志：
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CHINA UNIONPAY MAGAZINE ReLUXE
倡导更高品质的生活方式---吸引力强，帮助提升生活品质，是高品质生活的价值参考！
Advocator of a higher quality lifestyle with strong attraction! Helps to improve your quality of life and turns out to be valuable reference for you！
——A. C. Nielsen
杂志定位 Magazine Positioning
中国首家跨银行VIP金卡持卡人专享的生活杂志
21世纪中国高品质生活方式代言人专刊
The first exclusive life magazine for VIP gold bankcard holders in China
The representative of a high-quality lifestyle in China for the 21st century
杂志简介Brief Introduction
《金卡生活》是一本中国银联旗下的高端生活方式杂志，拥有由国家新闻出版总署特批的国际国内公开刊号。《金卡生活》利用银行VIP数据库渠道发行，发行对象为各大银行的VIP金卡持卡人，本刊全国发行量12万份，重点针对上海、北京、广州、深圳、杭州、成都、重庆、南京、香港等经济发达城市，在国内高端杂志中首屈一指。《金卡生活》拥有来自传媒、金融、广告界的专业精英团队。
ReLUXE is a high-class lifestyle magazine sponsored by China UnionPay and is licensed specially by the State Administration of Press and Publication. The magazine’s target audiences are VIP gold bankcard holders of the major banks in China, and is distributed through the VIP database of these banks. We have a circulation of 120,000 covering the most developed areas across China, such as Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Chengdu, Chongqing, Nanjing, Hongkong and etc. ReLUXE magazine have a professional team with experienced elites from the media, financial and advertising field.
《金卡生活》特邀香港著名设计大师陈幼坚（Alan Chan）担任设计顾问
Mr. Alan Chan, the well-known Hong Kong design master, has been invited to be our design consultant.
ReLUXE is a high-class lifestyle magazine sponsored by China UnionPay and is licensed specially by the State Administration of Press and Publication. The magazine’s target audiences are VIP gold bankcard holders of the major banks in China, and is distributed through the VIP database of these banks. We have a circulation of 120,000 covering the most developed areas across China, such as Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Chengdu, Chongqing, Nanjing, Hongkong and etc. ReLUXE magazine have a professional team with experienced elites from the media, financial and advertising field.
《金卡生活》特邀香港著名设计大师陈幼坚（Alan Chan）担任设计顾问
Mr. Alan Chan, the well-known Hong Kong design master, has been invited to be our design consultant.
陈幼坚先生是世界著名的华人设计师，他曾荣获400多个香港和国际奖项，被设计界视为“圣经”的《GRAPHIS》杂志将陈幼坚设计公司选为世界十大最佳设计公司之一，1997年，陈幼坚设计的海报及艺术挂钟被美国旧金山市现代美术博物馆纳为永久收藏品。《金卡生活》是陈幼坚先生唯一倾情的杂志作品。
As the world famous Hong Kong-born Chinese design master, Alan has achieved international recognition by winning more than 400 local and international awards. His company was selected by the Graphis Press in New York, the “Design Bible”, as one of the Top Ten Design Firms of the whole world. In 1997, his posters and watch designs were being accepted by the San Francisco Museum of Modern Art as Permanent Collection of Architecture and Design. And RELUXE is the only magazine works of Alan Chan.
As the world famous Hong Kong-born Chinese design master, Alan has achieved international recognition by winning more than 400 local and international awards. His company was selected by the Graphis Press in New York, the “Design Bible”, as one of the Top Ten Design Firms of the whole world. In 1997, his posters and watch designs were being accepted by the San Francisco Museum of Modern Art as Permanent Collection of Architecture and Design. And RELUXE is the only magazine works of Alan Chan.
杂志风格Magazine Style
低调的奢华
LOW KEY ReLUXE
LOW KEY ReLUXE
栏目设置Features Configuration
我们引导消费
更引导生活方式
We guide consuming, even the lifestyle
精致品位生活资讯
深度人物和事件报道
顶级体验的互动活动
Refined taste life information
People and events in depth report
Top interactive activities
序幕——OVERTURE
卷首语 FROM THE EDITOR
WHAT’S HOT
本月之选HOT IN FASHION
创意家居HOT IN LIVING
OUT LOOK
专题——FEATURES
焦点（SPECIAL）
从新闻事件引出时尚生活话题，深入介绍和思考。Life topics arising from news events, that lead to further discussion and thinking
名流（FIRST PERSON）
中国及国际名流的访问，聚焦生活品味及人文。Interviews of celebrities, focusing on lifestyle and stories
传奇（TRUE STORY）
品牌的人文和历史，故事或事件。
Culture, history, stories behind the brand
展会（BEST IN SHOW）
世界各地的著名时尚展会和大型活动。
Worldwide fashion shows, expos and big events
生活——LIFESTYLE
房产 REALESTATE
居家 HOME
名车 MOTOR
名表 WATCH
美食 FOOD & RESTAURANT
酒店 HOTEL
旅行 TRAVEL
玩家 PASSION
拍卖 AUCTION
理念与眼光(MY CHOICE & MY VIEW)
时尚（FASHION）
时装、珠宝的完美呈现。
Dresses and Jewelries
财富——FORTUNE
卡式生活 BANKCARD LIFE
理财新视线 WEALTH MANAGEMENT NEW VIEW
数字和排行榜 NUMBERS AND RANKING
财富快语 QUICK TIPS
专栏——COLUMNS
沈宏非(著名专栏作家、电视策划人、节目主持人）
王受之（汽车设计理论教授）
王磊（博士、画家、摄影家、建筑师）
韩良露（中国台湾作家）
金卡生活俱乐部简介
建立宽阔的沟通平台，提供个性化的专业服务，分享精彩纷呈的资讯与生活。
为会员介绍各种银行卡和理财工具，提供各种银行卡信息和持卡消费优惠信息，推荐最新的生活、文化、艺术资讯，策划、组织各类会员独享的诸如时尚品位、投资理财、运动健身、休闲度假等活动，为会员提供广阔的社交平台。We introduce various bankcards and wealth management tools to our members, and provide information about bankcards service provided to them and consuming. We also introduce updated information on lifestyle, culture, art, organizing members only activities/lectures, and providing a huge communication platform for our members.
发行渠道Circulation Channel
与您分享中国独一无二的专属发行渠道
Share the unique exclusive circulation channel in China with you
《金卡生活》杂志不同于一般市场发行杂志和直投杂志，它是国家新闻出版总署特批的公开发行的杂志，以中国银联为雄厚背景，以上海卡友信息服务有限公司广泛的持卡人服务和金卡生活俱乐部的运作为业务支撑，由优秀的专业团队进行运作，全面整合中国银联成员银行的众多资源，特别是含金量醇厚的银行金卡高端用户数据。
按照持卡人对帐单地址，送达银行卡金卡用户手中，具有唯一性、直效性的鲜明特点。
为了形成对目标人群的交叉影响力，《金卡生活》杂志在上海、北京、深圳、广州的高级餐饮、高星级酒店、高档会所、航空公司、高级公寓、健身场所、汽车销售点、高尔夫俱乐部、银行贵宾理财室、高档写字楼等实行了稳定的按月摆放。
每月发行数量120，000册
ReLUXE is different from the ordinary and/or door-to-door magazines in the current market. As a magazine specially licensed by the State Administration of Press and Publication, relying on China UnionPay’s strong support, it will develop with the professional service of Shanghai Cardinfo Co., Ltd. and the operation of ReLUXE Club. It will be run by an excellent professional team combining great resources of China UnionPay member banks, and especially integrating the valuable data of the gold bankcard holders.The magazine will be sent directly to the card holders’ home according to the addresses recorded in the bank tabs. This is unique and effective.
To form a cross influence to the target groups, complimentary copies of ReLUXE has been presented every month in top restaurants, hotels, clubs, airlines, apartments, gyms, automobile sales centers, golf clubs, VIP wealth management room, top office and so on in Shanghai, Beijing, Shenzhen, Guangzhou.
.发行渠道
Circulation Channel
订阅Subscription 98%
摆放 Presentation 2%
发行地区分布
Regional Distribution
上海Shanghai35%
北京Beijing 30%
广州Guangzhou5%
深圳Shenzhen7%
杭州Hangzhou9%
成都Chengdu5%
重庆Chongqing3%
南京Nanjing2%
香港Hong Kong1%
其他Others3%
读者分析Readers Analysis
为您寻找中国最精确的高端消费者
Target high-end consumers in China more precisely
Target high-end consumers in China more precisely
对于高端品牌来说，寻找高端目标消费群一直是品牌推广的难题，常规推广花费不菲，而且因为目标人群特征难以识别，导致大量的广告费浪费在无效人群上。
《金卡生活》通过专属渠道发行，锁定高端人群，对位直投，精准确实。
Looking for high-end consumers has always been a puzzle for big brands. Firstly, the cost of promotions is always innumerable, but also the characteristics of the target groups are hard to identify and large sums of money may be wasted.
ReLUXE, published through an exclusive channel, will focus on these high-end target groups and be sent door-to-door precisely.
为您锁定中国最具消费潜力的高收入人群
Focus on high-income groups with the largest consuming potential in China
读者描述：
读者对象为各大银行金卡贵宾，包括中高级经理人、基金投资客户、企业家、政府官员、专业技术人士、在华外籍人士、社会各界名流。他们均为高教育背景、高品位，消费力极强，追求不俗品位，挑剔生活品质，不仅自身是强有力的消费者，而且往往还是企业、单位或部门的决策人，甚至是引领流行和传播的“Connecter”。从个人消费到家庭消费以至集团消费而言，他们都是最有价值的客户群体。
Readers Description
Our target readers are VIP clients of major banks, including senior managers, fund investors, entrepreneurs, government officials, professional technicians, foreigners in China and celebrities. They have luxurious tastes, good education background, strong consuming ability, and they pay more attention to fashion and quality of life. Moreover, these readers have strong purchasing desire and ability and are always the decision-makers of the enterprises, companies or even the fashion-leading “Connecters”. With respect to individual, family consumption, even group consumption, they are definitely the most valuable customer groups.
读者基本特征
性别特征:
男性 ：56%
女性 ：44%
男性将杂志带入家庭的阅读率极高，杂志的定位依然是偏中性的品位生活时尚杂志。
年龄特征：
20-25岁：2%
26-30岁：13%
31-35岁：19%
36-40岁：24%
41-45岁：26%
46-50岁：10%
50岁以上：6%
高端品牌的消费力最为强劲的年龄群体。
个人年收入：
20万以下：2%
20-30万： 6%
31-40万： 27%
41-50万： 31%
51-100万：12%
100万以上：22%
最具消费力的杂志受众群体。
行业特征：
银行/保险：22%
基金/证券/房产：19%
IT/汽车/电子：16%
外贸/零售/服务：25%
政府机构/文教科研：5%
自由职业：8%
其他：5%
最具竞争力的行业
职务特征：
董事长/董事/企业所有人：4%
CEO/总经理：13%
副总经理/总监：46%
部门/项目经理：23%
政府官员：9%
其他：5%
多为企业与机构的决策者，具有巨大的影响力
Readers Profiles:
Gender：
Male：56%
Female：44%
A high percentage of our readership is male. We find that males usually will introduce the magazine to their families and therefore, ReLUXE magazine is partial to a neutral gender.
Age：
20-25 years old：2%
26-30 years old：13%
31-35 years old：19%
36-40 years old：24%
41-45 years old：26%
46-50 years old：10%
above 50：6%
The groups that having the strongest consuming power on top brands
Annual Income：
200k：2%
201-300k： 6%
301-400k： 27%
401-500k： 31%
501-1000k：12%
more than 1000k：22%
Target groups that having the most consuming power
Business Nature：
Banking/Insurance：22%
Fund/Stock/Real Estate：19%
IT/Automobile/Electronic Industry：16%
Trade/Retail/Service：25%
Government/Education：5%
Free Professionals：8%
Others：5%
Industries that having the most competition ability
Job Title：
Presidents/Board Chairman/ enterprise owner：4%
CEO/General Manager：13%
Vice GM/Director：46%
Section/Project Manager：23%
Government Official：9%
Others：5%
金卡生活广告价目表
| 版面位置 | 版面规格 （h*w，mm） | 刊例价 （RMB） |
| 封面外拉页 | 290×451 | 216,000 |
| 封面内拉页 | 290×(451+224+230) | 298,000 |
| 封二 | 290×230 | 120,000 |
| 首页（封二旁页） | 290×230 | 108,000 |
| 封二跨页 | 290×460 | 156,000 |
| 第一跨页 | 290×460 | 144,000 |
| 第二跨页 | 290×460 | 132,000 |
| 第三跨页 | 290×460 | 120,000 |
| 中文目录页旁页 | 290×230 | 96,000 |
| 英文目录页旁页 | 290×230 | 92,000 |
| 版权页旁页 | 290×230 | 88,000 |
| 卷首语旁页 | 290×230 | 85,000 |
| 本月之选第一右手页 | 290×230 | 80,000 |
| 本月之选第二右手页 | 290×230 | 76,000 |
| 封三 | 290×230 | 96,000 |
| 封三跨页 | 290×460 | 144,000 |
| 封底 | 290×230 | 144,000 |
| 封底内拉页 | 290×(451+230) | 248,000 |
| 封底外拉页 | 290×454 | 204,000 |
| 157g双面内页硬插页 | 290×230 | 150,000 |
| 210g双面内页硬插页 | 290×230 | 180,000 |
| 内页整版 | 290×230 | 60,000 |
| 内页1/2页（竖版） | 290×115 | 38,000 |
| 内页1/2页（横版） | 140×230 | 36,000 |
| 内页1/3页（竖版） | 290×76 | 26,000 |
| 内页1/3页（横版） | 96×230 | 24,000 |
| 内页跨版 | 290×460 | 108,000 |
| 特殊版位价格面议 | ||
| 指定版位加收15%费用 |